Blog

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018
Blog

The 7 Types of Instagram Hashtags: A Quick Guide

In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers…
Anisha Eckert
October 9, 2018
Public Relations

How to Turn Client Stories Into a SUCCES

Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
Katie O'Rourke
October 4, 2018
Blog

How PR Professionals Can Help Journalists with Their Stories

We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
Yvonne Gonzalez
September 25, 2018
Blog

New Media Landscape Causes Uncertainty Among PR Pros

More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Andy Ambrosius
September 19, 2018
Blog

Addressing the Gender Gap Using Technology

Technologies exist to improve people’s lives, create opportunities and break down barriers, and the possibilities don't stop at smartphones and gadgets. Organizations across the world now are looking to systems such as blockchain and machine learning to close the gender gap. In France, the government announced in March 2018 it will implement…
Mary Beth Nevulis
September 5, 2018
Blog

My Dog is LITERALLY a Xenomorph

When it comes to owned thought leadership (written content that lives on your website, blog, social media pages, etc.), it’s just as important to express your ideas clearly as it is accurately. This is especially true if you’re trying to convey an idea that’s unusually complex or contrary to common…
Jeff More
August 23, 2018
Blog

How to Spend a Social Media Advertising Budget

If you haven’t caught on, pay-to-play is as real as ever, especially in the social media world. On top of shrinking organic engagement, the days of organic social media are falling to the wayside – especially after Facebook announced it would prioritize content from family and friends over businesses, solidifying…
Lydia Castillo
August 16, 2018