All Posts By

Yvonne Gonzalez


How PR Professionals Can Help Journalists with Their Stories

We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
Yvonne Gonzalez
September 25, 2018
BlogPublic Relations

How to Build Strong Relationships with Journalists

As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
Yvonne Gonzalez
May 29, 2018