Social Media


How to Spend a Social Media Advertising Budget

If you haven’t caught on, pay-to-play is as real as ever, especially in the social media world. On top of shrinking organic engagement, the days of organic social media are falling to the wayside – especially after Facebook announced it would prioritize content from family and friends over businesses, solidifying…
Lydia Castillo
August 16, 2018

Top 10 Construction Influencers of 2018

We know what you’re thinking: Looking out at a construction jobsite, there’s no chance any of those guys are on Instagram, right? Wrong… very wrong. Our digital public relations work with clients in the construction, building and tool industries reveals the online influencer landscape is thriving. Not only are general…
Joe Calderone
July 20, 2018

How to Use Instagram Hashtags: Six Quick Tips

Instagram is a powerhouse among social networks. It's currently the fastest growing platform, jumping from 600 million to 800 million monthly active users in just the year 2017 – and according to Mediakix growth projections, Instagram is expected to hit 1 billion users by January 5, 2018. Its 500 million…
Anisha Eckert
June 29, 2018

Brands that Stand Their Ground: Snap Inc.

Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
Katie O'Rourke
April 3, 2018