Trade Show Prepping: Media Kit Tips

Here at Tech Image, there’s a wonderful time of year from January to June that we refer to as Tradeshow Season. It seems the majority of our clients attend their largest trade gatherings during this time, including World of Concrete, Mobile World Congress, Digital Signage Expo, and InfoComm – to…
Harvey Henao
July 30, 2018

Top 10 Construction Influencers of 2018

We know what you’re thinking: Looking out at a construction jobsite, there’s no chance any of those guys are on Instagram, right? Wrong… very wrong. Our digital public relations work with clients in the construction, building and tool industries reveals the online influencer landscape is thriving. Not only are general…
Joe Calderone
July 20, 2018

How to Use Instagram Hashtags: Six Quick Tips

Instagram is a powerhouse among social networks. It's currently the fastest growing platform, jumping from 600 million to 800 million monthly active users in just the year 2017 – and according to Mediakix growth projections, Instagram is expected to hit 1 billion users by January 5, 2018. Its 500 million…
Anisha Eckert
June 29, 2018
BlogPublic Relations

How to Build Strong Relationships with Journalists

As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
Yvonne Gonzalez
May 29, 2018

Pump up Your Writing with Stronger Words

Writing is an arduous task. If you’re anything like me, you require a number of tools – coffee, cold water, loud music, quick access to an AP Stylebook and the internet, a window to stare out – and that’s just the sitting-down-and-getting-started part. The actual putting-words-to-paper part takes much longer.…
Mary Beth Nevulis
April 24, 2018

Brands that Stand Their Ground: Snap Inc.

Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
Katie O'Rourke
April 3, 2018
Public Relations

The Best Tools to Find UVM and Website Traffic

One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
Jeff More
March 20, 2018