In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers and increasing engagement.
The different types of hashtags:
1. Branded Hashtags
More than 70% of hashtags on Instagram are branded, which means they are specific to your business. They might contain your brand name, your products or a specific campaign – or they might have nothing to do with your brand name, but everything to do with your brand identity. Branded hashtags are meant to connect you and your audience. They can be used to promote a scheduled campaign, or they can be an ongoing way to aggregate user-generated content (UGC). Using branded hashtags is a way to get your most loyal followers and customers to share their experience with your brand, helping improve brand awareness. You should always use at least one branded hashtag
2. Community Hashtags
Community hashtags are more specific, and don’t necessarily have to do with your brand. They’re meant to connect like-minded people and a specific subject. For example: #DogsOfInstagram or #InstaCycling. Community hashtags make your content more discoverable and help you grow your own community. The best way to find community hashtags is to see which hashtags your audience – and your competitors – are using. Be sure to use hashtags that are relevant to your photo.
3. Industry Hashtags
Industry hashtags are very general tags that give an overview of your business or brand, such as #photographer or #book. We recommend only using one or two per post, just so that Instagram knows what you are about in general, and can recommend you better on the “Explore” page.
4. Niche Hashtags
Niche hashtags drill down your industry hashtags and are much more specific to your brand. For the example: #WeddingPhotographer or #HistoricalFiction. These narrow the search result and help a very specific audience find you.
5. Geographical Hashtags
Geographical hashtags are a great way to reach a local audience. They often, but not always, narrow the niche tags even further to reach a very targeted group. Geographic hashtags are often presented in the following formula: City or State + Profession or Product. For example: #NYCWeddingPhotographer or #NYCBookStore
6. Event Hashtags
An event hashtag is a powerful tool to centralize all the online discussions around your event. It brings together all of the online conversations, multimedia and information about your event. A good event hashtag should be unique, clear and memorable. Make a plan to highlight your event hashtag before, during and after your event to make sure everyone is using the same one. Here are a few examples: #ChiPizzaSummit2017 #Lollapalooza2017
7. Celebration Hashtags
Celebration hashtags are pretty self-explanatory. They include holidays or other celebrations. For example: #NationalPizzaDay or #InternationalWomensDay. The goal is to ride the wave with everyone. As we mentioned in a previous blog, jumping on trends or celebrations is also a great hack to appear more relevant to Instagram’s algorithm. Plus, it’s fun to celebrate with other people via social media.